A Brand Perception Indicator assessment offers you a greater understanding of your client’s business

Good consultants know that they need to really understand their client’s business and understand it fast. They also know that they can’t solve their client’s problems until they know what is really going on behind the scenes.

  • Zero-in on the potential issues from the start, and start solving them quickly and easily
  • Exceed your client’s expectations and create an exceptional reputation for your own business
  • Deliver a more valuable service than the competition and improve your own cash flow

Play the video to discover how to enhance your current consulting income, and add value to your business.

Are you frustrated with not getting the full story from your clients? Are your clients burying their heads in the sand, making your job more difficult?

The Brand Perception Indicator online business tool has the solution

You know, as a business professional, that your advice can only be as accurate as the information given to you by your client. We’ve all had clients who, for whatever reason, may not be telling us everything.

Maybe they’re embarrassed about a particular issue or maybe they genuinely aren’t aware that something is wrong. For you to be really effective as an advisor you need to know what’s really going on, and a Brand Perception Indicator assessment will quickly and easily tell you what your clients can’t (or won’t). Being able to show a client that the value of their business is not just what is in their financials is empowering and vital to their success. You and your clients need to know what lies beneath the sand (good or bad) so your have the opportunity to fix it… together.

Is this you?

  • A Business Coach/Consultant or Management Accountant who needs to know the full story of what works and what doesn’t in your client’s business;
  • A Business Broker who needs to know the strengths and weaknesses of a business (not just financial) to achieve the best price for your client (buying and selling);
  • A Marketing Consultant who needs to know what the business is capable of delivering to backup the promises you will make in their campaign;
  • A Lender who needs to know how secure this business really is (not just about the money);
  • A Branding Specialist who really needs to know what the market currently thinks about your client’s business so you can put an effective plan in place.


The Brand Perception Indicator assessment identifies what works and what doesn’t in a business. The report generated is split into ten categories with additional information that enables you to give in-depth, accurate and importantly, independent advice to your client.

Our Brand Perception Indicator (BPI) Assessment Tool was originally developed as a paper based questionnaire in 1995 by a Forensic Accountant (forensic business investigator) and since then it has helped over 6,000 businesses, from large corporations to sole traders, by identifying what the market thinks of the business in 10 important areas of concern. Because it works on a subconscious level your client can’t hide anything and both you and they will uncover things they currently don’t consciously know or can’t see…

The result of this is…

That you will now know the real story of what is happening in your client’s business and what the real problems are. You can then provide advice that can actually solve the problem, versus giving advice based on only part of the story that makes you hamstrung before you start. As a BPI Reseller you also get an in-depth version of the client report and training and ongoing support on how to interpret the results. This enables you to give even more meaningful advice and to monitor changes in a tangible way.

Looking for a Win/Win solution for you and your clients?

Brand Perception Indicator pays either 50% (for Partners) or 25% (for Associates) depending upon which reseller position you apply for. If you are successful in becoming a Partner you can also build a team of Associates and be paid 25% on their direct sales as well.

As a BPI Reseller you can optionally choose to operate as a “branded” assessment, meaning that your clients never see anything other than your site.

Create More Income and Consulting Work For Your Business Using The Brand Perception Indicator Assessment Tool

Our system is designed so that resellers generate more consulting, more often, and you’ll be given all the details on that if your application is successful.

You keep all of the income from that extra consulting. That’s how Brand Perception Indicator helps you build extra income streams and solidifies your existing income stream.

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  • What would it mean to your income if you were to become known as the adviser who gets the best results for their clients?
  • What if you generated additional consulting opportunities, and identified exactly what needed to be fixed every time?
  • What percentage of that would you pay to establish that situation?
  • What if you bought assessments at either 25% or 50% discount that you could then sell for the full price to your clients?


You would immediately have assets that were worth more than you paid. That would mean you have virtually zero risk if you sign up

When your application is accepted you will have access to training and marketing resources to assist you to maximize your return in the shortest possible time, though of course it will depend on the effort you apply.

The Brand Perception Indicator assessment currently retails for US$28.50, which means you can afford to utilize it in your initial consulting process and really understand your clients’ business.

You might be wondering when you get paid

Some organizations pay on the 20th of the month following when your invoice is received. Some make you wait till the end of the month, and some only pay once the amount owing exceeds a minimum amount that they unilaterally apply. If you use our payment platform we pay immediately someone buys an assessment from you. It’s almost like the money never even gets into our account it’s that fast! If you sell one today you’ll be given your commission for that one today. No matter how many you sell you will be paid immediately your client pays.

You can buy assessments in advance and then include them in your existing payment process outside of BPI, or you can direct your clients to the Brand Perception Indicator website and we’ll process the payment for you and immediately deposit your share into your account.

What are the different types of Resellers?

BPI has Partners and Associates. Associates have a minimum requirement to purchase an initial two assessments and for Partners the minimum is ten.

We’re ready to help you maximize your current income. All you have to do is apply. If your application is successful you will be asked to purchase at least the minimum commitment.

I’m interested, what do I do now?

Click the button below which will take you to the next page and fill out the form where you can choose to apply to be an Associate or Partner!!

By becoming a Brand Perception Indicator Reseller the additional income you get will make your current income streams more profitable whilst describing your client’s brand more accurately. You will, of course, receive training and be given access to marketing resources to make your investment as profitable as possible, with the added bonus that your investment is immediately covered by assessments that are worth more than they cost you. You also know that your business can’t improve until you take congruent actions, and the first action you need to take is to click the button and apply to become one of the Brand Perception Indicator team. Your business can’t be any better until you do.