The Brand Perception Indicator Report Story

The original Brand Perception Indicator Report (BPI for short) was developed by a Forensic Business Investigator in 1995 as a paper based survey and the assessment questions were rephrased by a Perception Specialist to give us the questions that exist today.

Doing this meant that the questions were written in everyday language and the results were even more accurate and insightful. Since then it has been used by over 6000 businesses both large and small.

We like to think of a business as being a bit like a large iceberg in that only a small amount of the business is showing above the water with most of it hidden from view. Our purpose at Brand Perception Indicator with this new online version is to give a competitive edge to the business people who take advantage of the information in their report. We want to make a tangible difference in the lives of those business people who genuinely want to know what is really happening inside their organisation; no matter what size, warts and all!

It has been designed to also allow advisors like Business Coaches offer more accurate insights into their client’s business, so they can then provide the best advice possible. Advice that is unique to their client’s circumstances and not based on a “cookie cutter” process.

The thing about this smart and intuitive assessment is that if you suspect your business is in trouble or you think you may need help then Brand Perception Indicator assessment will tell you where the problems lie and suggest ways to change and/or improve things. If you think your business doesn’t have any problems – it will show you opportunities you may not be aware of, which is important when your competitors want to see you fail. If you have multiple locations you can use your BPI Report to create a benchmark at Head Office and then assess all your branches or offices. You then compare their results with your benchmark and identify what is happening inside each location so you can take the appropriate action(s).

We think the Brand Perception Indicator Report is a bit like Undercover Boss, only better…

Interest in the Brand Perception Indicator Assessment and Report has been amazing. We were told by a business owner in the UK that it’s “empowering” and another in Australia asked if we are “psychic”! One report picked up that the owner had mentally “shut the door” on the business and walked away. We were not aware of this before the client took the assessment. We know this tried and tested assessment works on levels that are unlike other assessment that we are aware of. We also know that the unbiased information contained in the report is incredibly valuable to those business owners who want to see their brand from the customer’s side of the fence with the added benefit of offering ways that business can be improved. This assessment also works not only for a normal business but also a Not-For-Profit organization. However, it does not work in a government department as government does not compete on price.