We all live with perception every day. Not just our own, we live with everyone else’s too. The problem with that is we often assume that those we live with think the same way we do. Have the same values. Are motivated by the same things. When we think a little harder we realise that isn’t so – but what does that mean for a business?
Consulting – giving advice – can be an interesting and rewarding occupation. It can also be somewhat frustrating! Are your clients listening to your advice and successfully implementing it? You may be telling them not to.
If you operate a consulting business then clients can be both the best and sometimes worst thing about being in business. Obviously without them there is no business, and some of them can make it very difficult to actually help them.
You probably don’t have police entering your place of business to drag out paying customers but that doesn’t mean your reputation is what you need it to be. Here’s what you need to know.
We’ve all heard that we should monitor our business results, but there doesn’t seem to be agreement on what to measure. In fact only a very few people know that some actions have a direct result in specific areas of your business. Here’s what you need to know.
Let me start by saying that of course being self employed means putting in the hours and effort necessary to get the job done, but that assumes that “more effort” is all of the answer. It may only be part of the answer, and the remaining part may be stopping you in your tracks. Here’s why.
Most business advisers and thousands of books all tell us we need to identify our USP. The aspect that sets us apart from the rest, and that the market values above all else. Some, maybe most of us, agonise over identifying this road to wealth. But the market has already identified it, and they thought you knew. Here’s how to discover what the market thinks yours is.
Just about every adviser tells us that we need to find a niche for our business, but nobody tells me specifically why. It is just said to be good for business – well, how good is it?
I have no doubt that those that those who place those adverts know their stuff. The problem is: they don’t yet know yours.
Most days being self-employed is just fine. No boss that makes stupid decisions, no idiot clients that you can’t say “no” to. Sometimes there’s even a little flexibility around going home early. But the other days – you’re still doing paperwork after everyone else has gone home and just getting by on what’s left after expenses and payroll have been paid. Perhaps you don’t get holidays any more because someone has to open up. The solution to these problems isn’t what you think it is.
There are two views on the suggestion that “Every business needs a business coach”. One is that the external advice will benefit the business by more than the fee, resulting in happy days and record profits. The other is that it is a clever marketing ploy created by an out-of-work business coach and the profits will all flow the other way. Here’s how to make sure having a coach works for you.
Imagine waking up in the morning knowing exactly what to do today to make your business even more successful.
Most of us think that our brand appeals to the market, and we try to make certain of that by making sure our sales staff are the best. Sales staff are trained in product knowledge, engaging customers, and every other skill necessary to connect with the market, appeal to customers, and close sales. But that’s only a part of the story of your appeal in the market.
It is a very good example of communication in business, and how the stronger part of the message is often non verbal. Coopers never said they didn’t support same sex marriage, yet they suffered the backlash when their outlets began cancelling orders, based on feedback from their (the pub’s) clientele.
Innovation is important, especially if your market thinks it is. The thing is that all markets think so. Let me give you a brief summary about innovation and then if you’re interested I’ll tell you where you can find out what your market thinks about your innovation strategy.
Good communications is vital for a successful, long term business. Having the best product or service offerings is only the beginning. Think of that as the “entry fee” that gets you in to the game. You also have to communicate that point of difference to your chosen market, educate them about your understanding of their problem, your solution, and why it’s better than your competitors offering.
We all believe that everybody should want to buy what we have for sale – so why don’t we need more staff to handle the rush? There are three factors that you must consider.
Some say there is no such thing as bad publicity, but Boeing and Lockheed-Martin amongst others might disagree. So should you.