What impression do you leave?

What impression does your brand leave and why is that important? Do you give the impression of being financially sound? The connection is that people generally do not like “change”, so once a supplier is selected there is an imagined barrier to changing to...

Why do most new businesses fail?

We’ve all heard that 80% of new businesses fail in the first year, and that – of those that are left – 80% of those fail in the second year. That leaves only 4 out of every 100 after the second year. The question that needs to be considered is: why?...